About the book
The four authors, Eric Enge, Rand Fishkin, Stephan Spencer and Jessie Stricchiola, all search practitioners, set out guidelines for planning and running a full search engine optimization strategy. They explain how search engines work and the theory that underlies SEO, and cover preparing, executing and measuring campaigns, with tactics from basic to advanced. It also deals with social media, user data and links, tools for tracking results, site changes that confuse search engines, managing complex projects and staffing an SEO team with clear roles. A second edition added material on newer ranking methods based on user engagement and social media.
Zappos chief executive Tony Hsieh endorsed it, calling SEO a core need for online businesses and praising its authors as some of the top practitioners in the field.
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This book has 1 recommendation
Tony Hsieh (CEO/Zappos)
SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business.
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Eric Enge, Rand Fishkin, Stephan Spencer, Jessie Stricchiola