Books Recommended by Tony Hsieh

Over the years he’s [Tony Hsieh] recommended well over 20 business books — including his own, the 2010 bestseller Delivering Happiness and you can always find what he’s currently reading atop his cluttered desk. Start with Why is amogst those titles.

Getting Things Done by David Allen. He recently spoke at our Zappos all-hands meeting and gave me a signed copy of his book.

It's always interesting just to learn different perspectives, but to be careful of not trying to just say, 'Oh this book is the Bible, and we should copy that,' [...] Instead, I want us t0 take the parts that make sense for Zappos and try to incorporate them."

Gary Vaynerchuk is one of those entrepreneurs who has discovered the secret to combining passion with business. He is always an inspiration and always entertaining. You owe it to yourself to read this book!

In this valuable guide Chris Guillebeau shows that transforming an idea into a successful business can be easier than you think…You are in charge of which ideas deserve your time, and this book can help you wake up every morning eager to progress to the next step.

Leigh Gallagher has written a compelling history of Airbnb’s journey from a crazy, it-will-never-work idea to becoming a totally disruptive force.

Affinity is personal and emotional. Without personifying the company and what it symbolizes, it's difficult for customers to connect with your brand. The concepts from this book can help your brand engage in a way that inspires communities to extend your message, promise, and reach.

Quench Your Own Thirst is a frosty mug full of sound advice for turning passion into a great business.

At Zappos, we aim to deliver WOW through service. This book illustrates how important it is to WOW and AMAZE Every Customer Every Time!

At Zappos, many of our business decisions revolve around the customer. Lee Cockerell understands the importance of a great customer experience and shows you how to Deliver Happiness to your customers.

For Zappos, part of delivering a great customer experience means developing personal and emotional connections, both with employees and customers. These are the types of connections people talk about with their friends and family. This book will show you how to give people something to talk about.

Rarely has a CEO bared his soul in a book...this powerfully authentic story and the resulting emotional building blocks that define how we can understand our internal weather make for a compelling read and an invaluable operating manual for life.

SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business.

'Tribal Leadership' codifies a lot of what we've been doing instinctually and provides a great framework for all companies to bring company culture to the next level.