About the book
Zappos chief executive Tony Hsieh recounts his life as an entrepreneur and argues that a company built around culture and happiness can also post strong results. The narrative falls into three sections that add Passion and then Purpose to the word Profits. The first covers early ventures, from an earthworm breeding scheme at age nine and a mail order button business to LinkExchange, which Microsoft bought from him for $265 million. The second follows his years running Zappos, and the third its sale to Amazon. Short entries from friends and employees break up the story. It entered the New York Times bestseller list in first place.
Buffer co-founder Joel Gascoigne said Zappos has long inspired his company and pushed Buffer to set its values when it had seven people, and Trail Running Academy founder Robert Hajnal credited it with teaching him how much organizational culture matters.
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This book has 14 recommendations
Robert Hajnal (Founder/Trail Running Academy)
I chose this book because it taught me how important it is that your business represents you and that you passionately believe in it. I also learned from it the importance of organizational culture, and that the endpoint of a sale should always be customer's happiness, not the money-product/service exchange.
Gunhee Park (Co-Founder/Populum)
Ever since I wanted to create my own company, I wanted to create one that offers an amazing customer experience. This book was a big inspiration.
Raluca Radu (Owner/MTH Digital)
Delivering Happiness by Tony Hsieh inspired what I think of customer service ever since I read it.
Recommended by Ola Olusoga (Co-founder/Populum)
Source: Interview with Ola Olusoga: How Books Have Guided His Path To Self-Discovery
Joel Gascoigne (Co-founder/Buffer)
Zappos has always been a huge inspiration for us at Buffer. I clearly remember watching a video interview Tony Hsieh had where he was asked what one thing he would do sooner if he could start Zappos again. He replied "put values in place on day 1". We had already started Buffer, but we established our values shortly after that when we were 7 people. On top of their focus on culture and values, Zappos has also provided us with inspiration for making half of our vision "to set the bar for great customer support". We have always had a large happiness team compared to the ratios other companies have, and we find great joy in aiming to surprise and wow customers with how quickly and caringly we respond to Tweets and emails
Michael Herrmann (Founder/Terminerinnerung)
The biography of Zappos' founder. Interesting journey. You learn the importance of customer happiness.
Jilliene Helman (CEO/Realty Mogul)
I really, really like company biographies. They're just kind of the style of book that I've gotten really into. [...] I've read the Happiness book by the Zappos CEO.
Nathan Hirsch (Founder/FreeeU)
I'm a big customer service guy. That's my background. When I was in college I worked at Firestone. They really preached it to me from day one, which gave me a huge advantage when I worked as a seller on Amazon and when I started my Amazon business. I always recommend Zappos, the Pursuit of Happiness, where they just talk about how customer service needs to be the backbone of your company. We talked a little bit about this a little already, how your first 100, 500 clients are so key and making them happy. If you don't understand customer service, if you don't understand what goes through a customer's head, you're never going to be able to do that effectively.
Henry Medine (Co-Founder/Space Jam Data)
The Zappos story opened my mind to Entrepreneurship and business building. I read this book in high school and it probably had something to do with my choice to major in Entrepreneurship at Babson College. I met my co-founder while at college and am subsequently building a technology start-up as we speak. We try to deliver happiness everyday and customer centricity is a pillar of our business.
Erik Cheong (Co-Founder/Park N Parcel)
In this book, it shows how serial entrepreneur Tony shares the different lessons he has learned in business and life, from starting a worm farm to running a pizza business, through LinkExchange [acquired by Microsoft for $265 million], and becoming a venture capitalist before Zappos. Key takeaway: Focus on company culture & help employees grow both personally and professionally.
Recommended by Chelsea Frank (Founder/Life and Limb Gel)
Source: Chelsea Frank, Founder of Life and Limb Gel, on How Books Revealed the Path to Self-Improvement
Ee Ling Lim (CEO/SmarterMe)
One of my favourite business book is Delivering Happiness by Tony Hsieh. What I loved about it was that not only was it was insightful and filled with some thought-provoking advice, it was extremely readable. You see, I love reading since young, but I used to only read fiction books, and it took me awhile to make the conversion into reading business books. Delivering Happiness is one of the rare ones which reads like a storybook.
Florian Hubner (CEO/Decondia, Startup Creator)
A great journey behind the Zappos founder with strong focus on how to lead employees.
Adam Johnston (CEO & Co-Founder/Last Call Trivia)
Inspiring case study into building brand and customer service.
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See more books recommended by
Robert Hajnal, Gunhee Park, Raluca Radu, Ola Olusoga, Joel Gascoigne, Michael Herrmann, Jilliene Helman, Nathan Hirsch, Henry Medine, Erik Cheong, Chelsea Frank, Ee Ling Lim, Florian Hubner, Adam Johnston
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Often recommended alongside
- The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss (5 shared recommenders)
- Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance (4 shared recommenders)
- How to Win Friends and Influence People by Dale Carnegie (3 shared recommenders)
- Man’s Search for Meaning – The Classic Tribute to Hope from the Holocaust by Viktor E. Frankl (3 shared recommenders)
- The Alchemist by Paulo Coelho (3 shared recommenders)
- Steve Jobs by Walter Isaacson (3 shared recommenders)
Appears in collections
- 13 Best Business Biographies That Will Show You the Struggles of World’s Biggest Entrepreneurs
- Best Customer Service Books: Improve the Best Selling Tool You Have
- Best Books for Starting a Business
- Best Inspirational Books: For When You Need to Get Inspired
Sources
- Interview With an Ultrarunner: Robert Hajnal Sharing his Favourite Books
- Gunhee Park (Populum co-founder) interview
- Interview with Raluca Radu, owner of MTH Digital
- Interview with Ola Olusoga: How Books Have Guided His Path To Self-Discovery
- 50 books that transformed my business and my life
- Interview with Michael Herrmann
- How Jilliene Helman Raised $45M of Venture Capital and Built a Real Estate Crowdfunding Business (Growth Everywhere podcast)
- How FreeeUp Founder Nathan Hirsch Built a $5M/Year in Revenue Business and Manages 500 Freelancers Remotely (Growth Everywhere podcast)
- Henry Medine, Co-Founder of Space Jam Data, Talks About His Favorite Books
- Erik Cheong, Co-Founder of Park N Parcel, on How Reading Is the Best Form of Learning & Relaxation
- Chelsea Frank, Founder of Life and Limb Gel, on How Books Revealed the Path to Self-Improvement
- Ee Ling Lim, CEO of SmarterMe, Provides Key Learnings From a Bunch of Amazing Books
- Florian Hubner, CEO of Decondia & Startup Creator, on Reading that Changes How You Do Business
- Finding Flow & Focus in the Midst of Chaos: Book-Talk with Adam Johnston, CEO of Last Call Trivia


