Peak: How Great Companies Get Their Mojo from Maslow - cover

Peak

How Great Companies Get Their Mojo from Maslow

By Chip Conley

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About the book

When the post-dot-com, post-9/11 slump left Joie de Vivre Hospitality undercapitalized and overexposed, its founder and CEO Chip Conley looked for answers in psychologist Abraham Maslow's Hierarchy of Needs. He applied Maslow's theory to the three relationships he sees as central to any business: with employees, with customers and with investors. The book mixes memoir, theory and application, tracing the turnaround of Conley's boutique hotel company alongside examples from other firms. Its premise is that strong leaders act as amateur psychologists who understand what each group needs. A later second edition adds material from Conley's own time helping the founders of Airbnb build their hospitality business.

Zappos CEO Tony Hsieh praised it as a rare case of a chief executive baring his soul, and called it an operating manual for life.

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This book has 1 recommendation

Tony Hsieh (CEO/Zappos)

Rarely has a CEO bared his soul in a book...this powerfully authentic story and the resulting emotional building blocks that define how we can understand our internal weather make for a compelling read and an invaluable operating manual for life.

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