Resonate: Present Visual Stories that Transform Audiences
By Nancy Duarte
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Brian Burkhart (Founder & Chief Word Guy/SquarePlanet Presentations & Strategy)But the book which really hit home was “Resonate: Present Visual Stories that Transform Audiences,” by Nancy Duarte. It’s interesting, I didn’t agree with her methodology or like much of what I read. It was too complex and not realistic for people to use in everyday life. That said, it did help confirm to me that I was onto something. It was a different kind of validation than Godin—that the power of a great presentation isn’t just one man’s opinion. There’s real science behind it.
Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action.
Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you'll convey your content with passion, persuasion, and impact.
Author has a proven track record, including having created the slides in Al Gore's Oscar-winning An Inconvenient Truth
Focuses on content development methodologies that are not only fundamental but will move people to action
Upends the usual paradigm by making the audience the hero and the presenter the mentor
Shows how to use story techniques of conflict and resolution
Presentations don't have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with Resonate.
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