Restaurant Success by the Numbers: A Money-Guy's Guide to Opening the Next New Hot Spot - cover

Restaurant Success by the Numbers

A Money-Guy’s Guide to Opening the Next New Hot Spot

By Roger Fields

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About the book

Roger Fields, who has worked as a money guy, restaurant owner and restaurant consultant, rejects the idea that the restaurants that survive simply stumbled on some mysterious X factor. He sets out how a new restaurant can get through its first year and keep diners returning for years. Drawing on real start-up stories, many of them his own, he walks through the logistics of opening: concept, location, menu, ambiance, staff and, above all, profit. The updated text also takes on food trucks and online tools such as Twitter, Yelp and Groupon, weighing their opportunities against their pitfalls.

Restaurant owner Gregoire Jacquet endorsed it, saying that working with Fields showed him how much he still had to learn after many years in the business.

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This book has 1 recommendation

Gregoire Jacquet (Owner/Grégoire restaurant)

After being in the business for many years, I thought I knew everything, but working with Roger showed me how much more there is to know. Restaurant Success by the Numbers contains the know-how you’ll need to open and run a thriving restaurant. If you want to succeed in the restaurant business, read it!

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