The Sales Acceleration Formula
Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
By Mark Roberge
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This book has 3 recommendations
Anton Sepetov (VP of Sales/Sumo)
Question: What books do you recommend for people starting out or just resources? What are the ones that you go to?
Answer: First book that I think of is Mark Roberge's book, Sales Acceleration Formula. Mark came from an engineering background and really thought about things mathematically, and not just from like a sales dude sleezy car sales perspective. That's the first one and it's really good. And it also talks a lot about who are your first hires for your sales organization, how do you incentivize them, ultimate sales machine.
Turgay Birand (Founder/Edition Guard)
I'm reading "The Sales Acceleration Formula" which is a great book for building a sales force for software entrepreneurs.
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Anton Sepetov, Turgay Birand, Alex Hormozi
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Sources
- Noah Kagan Presents: Sales Tips for Your Business and Daily Life — with Anton Sepetov
- Interview with Turgay Birand
- Alex Hormozi on X: 'Here are the only books I study (reread every so often)' thread