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Seth Godin (Author & Entrepreneur)The biggest challenge most executives face is selling their ideas, not their products. And selling internally is a lot like selling in the street. This is the best book I've ever read about selling anything at all.
Whether presenting a product or principle, service or idea, we all engage in sales. Zig Ziglar presents winning techniques for getting a positive response and establishing dynamic relationships. Readers discover how to: - project warmth, enthusiasm, and integrity - effectively use 100 creative closes o increase productivity and professionalism - overcome the five basic reasons people will not buy - deal respectfully with challenging prospects