About the book
Selling, as Zig Ziglar frames it, covers anyone presenting a product, a principle, a service or an idea, and his guide offers techniques for winning a positive response and building strong relationships. Using entertaining stories and real-life illustrations, he explains how to project warmth, enthusiasm and integrity, how to use 100 creative closes, how to overcome objections and the five basic reasons people decline to buy, and how to treat difficult prospects with respect. Ziglar also addresses productivity and professionalism. A later edition, written with Kevin Harrington, adds fresh opening and closing chapters, tips and examples on how the ideas apply in the current marketplace, and a foreword by Tom Ziglar.
Seth Godin called it the best book he has read about selling anything, noting that for most executives the hardest sale is an idea rather than a product.
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This book has 1 recommendation
Seth Godin (Author & Entrepreneur)
The biggest challenge most executives face is selling their ideas, not their products. And selling internally is a lot like selling in the street. This is the best book I've ever read about selling anything at all.
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