About the book
Alan Sugar, the British businessman and television personality, tells his own story from a deprived childhood in London to a seat in the House of Lords. Born in 1947, he grew up on a council estate in Clapton, Hackney, watching his father struggle without knowing whether he would have work from one week to the next, an experience that fed his drive. From schoolboy ventures like ginger beer sales he moved on to his own company and Amstrad, whose hi-fi and computers made him a stock market favorite before dark days when he nearly lost everything. He also covers a deal with Rupert Murdoch, boardroom battles at Tottenham Hotspur FC and The Apprentice. The autobiography runs to 640 pages.
Serial entrepreneur Neal O'Gorman, while admitting he is not a fan of Sugar, called it a great example of buying basic goods at one price and selling them for more, all the way to building Amstrad. Freelance software engineer Scott Johnson read it to get his creative juices flowing while planning a new product launch.
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This book has 2 recommendations
Scott Johnson (Freelance Software Engineer)
I'm currently reading a biography of Alan Sugar, a U.K. entrepreneur who created Amstrad from scratch. I'm trying to get my creative juices flowing on launching a new product and this very much sets that tone.
Neal O'Gorman (Serial Entrepreneur)
I'm not a fan of Alan Sugar but his book is a great example of how you can start off buying the most basic things at one price and sell them at a higher price to ultimately creating Amstrad, one of the most successful computer businesses in the world at the time.
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