Books Recommended by Neal O’Gorman
Read the interview: Neal O’Gorman
15 books recommended by Neal O’Gorman
The Lean Startup
by Eric Ries
Of course, not long after reading the summary document, Eric Ries brought out his book The Lean Startup - which is clearly a must read.
How to Win Friends and Influence People
Dale Carnegie's, How to Win Friends and Influence People is an old book from the 1930's but its simplicity on an important topic will always be relevant. It was nice to read that subconsciously I was applying many of the recommended techniques but certainly made… Read the full quote
Dale Carnegie's, How to Win Friends and Influence People is an old book from the 1930's but its simplicity on an important topic will always be relevant. It was nice to read that subconsciously I was applying many of the recommended techniques but certainly made me more aware being sure to apply them. In particular, I do try to help people first and when networking at an event, listen more about them than talking about myself.
Zero to One: Notes on Startups, or How to Build the Future
[Currently reading] Peter Thiel's: Zero To One. Looking for some insight on how he sees things. Interesting to get his take on the fact that a VC is likely to need any one investment be able to return the size of that VC's fund.
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
by Ashlee Vance
Although not written by Elon, it's a fascinating read that makes you realise the risks Elon Musk has taken both in his business and personal life. Be warned though, after reading this you will want to buy a Tesla. Also interesting for anyone who has… Read the full quote
Although not written by Elon, it's a fascinating read that makes you realise the risks Elon Musk has taken both in his business and personal life. Be warned though, after reading this you will want to buy a Tesla. Also interesting for anyone who has been involved with the Founder Institute, as Adeo Ressi (the founder of The Founder Institute) is referenced a few times particularly when they head to Russia looking for rockets.
Start with Why: How Great Leaders Inspire Everyone to Take Action
by Simon Sinek
As I now meet with many aspiring entrepreneurs I find most of them failing on this front. They're also so eager to talk about what they are building. I've very consciously adopted the start with why approach. I'm keen to understand the Why them? -… Read the full quote
As I now meet with many aspiring entrepreneurs I find most of them failing on this front. They're also so eager to talk about what they are building. I've very consciously adopted the start with why approach. I'm keen to understand the Why them? - why are they are the right people to execute this idea - Why Now? - why is now the right time to make this idea work and indeed, why will their customer really want to buy their offering.
Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely
Predictably Irrational from Dan Ariely is also an excellent, insightful read. The example for pricing subscriptions for the economist is something every entrepreneur needs to be aware of and look to always apply.
Outliers: The Story of Success
Malcom Gladwell's Outliers was a real eye-opener early on in my entrepreneurial journey. The concept of ten thousand hours before becoming an expert in a field has stuck with me. He makes fair arguments that while to the outside world, certain people like Bill Gates… Read the full quote
Malcom Gladwell's Outliers was a real eye-opener early on in my entrepreneurial journey. The concept of ten thousand hours before becoming an expert in a field has stuck with me. He makes fair arguments that while to the outside world, certain people like Bill Gates are purely self-made but the reality was his unique environment and circumstances gave him very early access to computers, at such a young age that he was starting out with a distinct advantage over essentially everyone else. I do assess myself and others with regards to the time they've committed to something.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Crossing the Chasm opened my eyes to the existence and reality of the hype curve, early adopters and the now infamous trough of disillusionment. It's a model that I've used to try to understand where certain products/trends are residing.
Losing My Virginity
Richard Branson's, Losing my Virginity - a nice casual read which gives you an idea as to how his mind works and how 'faking it' can work well.
Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
If you're going into sales I highly recommend Predictable Revenue. It's another easy read but will help you put the right processes in place and ensure you have replaced 'cold calls' with 'warm' ones!
Ready Player One
by Ernest Cline
I'm not someone that chooses favourites, however, the most recent book that I got a lot out of and which, for me, spans both business and non-business is 'Ready Player One' by Ernest Cline. It was recommended by the VP of Labs at Unity as… Read the full quote
I'm not someone that chooses favourites, however, the most recent book that I got a lot out of and which, for me, spans both business and non-business is 'Ready Player One' by Ernest Cline.
It was recommended by the VP of Labs at Unity as a book to help appreciate the potential of how virtual reality can impact our future. It certainly achieved that. There's no doubt that it helped my mind delve into the potential opportunities that VR will provide both for Artomatix (an AI for art creation company I helped co-found) and many other startups.
It also is a fun read that references a lot of classic games from the 1980's and I'm looking forward to the movie that's coming out. Hopefully, the movie will be as good as the book.
The Four Steps to the Epiphany
by Steve Blank
I must confess that I did not actually read the full book. I did read one particular summary which really helped me think about building a startup in a very different way. Having spent much of time before starting my second business as a product manager, the advice ensured a more customer-centric rather than product-centric approach.
What You See Is What You Get: My Autobiography
by Alan Sugar
I'm not a fan of Alan Sugar but his book is a great example of how you can start off buying the most basic things at one price and sell them at a higher price to ultimately creating Amstrad, one of the most successful computer businesses in the world at the time.
Do You Talk Funny?: 7 Comedy Habits to Become a Better (and Funnier) Public Speaker
by David Nihill
I found when reading a book from my friend David Nihill called "Do You Talk Funny?:7 Comedy Habits to Become a Better (and Funnier) Public Speaker" there were lots of learnings. Not just learnings, but actually simple things I've been able to put into practice… Read the full quote
I found when reading a book from my friend David Nihill called "Do You Talk Funny?:7 Comedy Habits to Become a Better (and Funnier) Public Speaker" there were lots of learnings. Not just learnings, but actually simple things I've been able to put into practice when presenting. For example, I'm even more conscious of the rule of three, using stories and reconstructing sentences to leave the final word in a sentence as the real punchline. Along with opening your eyes to some invaluable insights into how comedians work, there are some excellent stories intertwined with gems of wisdom. I do highly recommend it.
The Da Vinci Code
by Dan Brown
Certainly, a previous non-business book which I really enjoyed (along with many other people) was the Da Vinci Code. I was living in the States at the time, and it was a rare occasion to be on a plane and not see someone reading it.
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