Simple Numbers, Straight Talk, Big Profits!

A jargon-free guide to small-business finance by accountant and adviser Greg Crabtree shows owners how to base decisions on a firm's key financial indicators as it grows from startup to $5 million or more in annual revenue. Working step by step through real-world examples, Crabtree points out the financial errors small businesses commit most often and how to avoid them. He explains why a company's numbers can mislead its owner and why the owner is the cause, holds that profit depends on labor productivity, which also simplifies staffing decisions, and treats the amount of tax paid as the leading performance indicator of all.

James Clear lists it among his best business books.