About the book
The strategies in Anne Janzer's guide aim at keeping subscription customers after the sale, on the view that recurring revenue depends on long-term relationships. She uses case studies and real examples of nurturing value, and also covers the risks and challenges of subscription marketing.
Live Nation marketing manager James Murphy, who was reading it, said marketers in every industry need to understand how to keep current subscribers happy as well as how to win new ones.
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This book has 1 recommendation
James Murphy (Marketing Manager/Live Nation)
I am also reading Subscription Marketing: Strategies for Nurturing Customers in a World of Churn by Anne Janzer. With the success of many SaaS based companies I think it’s very important for marketers of all industries to understand the strategies behind not only acquiring new subscription customers but keeping your currently subscribed customers happy. In reading this book, I hope to gain insight on how the subscription based model can segue into markets which may not currently consider it an option.
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