About the book
Richard Reed, who built Innocent Drinks from a street-corner smoothie stall into one of Britain's biggest brands, collected advice from remarkable people. He asked each of them to pass on hard-won wisdom about how to live, love, create and succeed, and the answers come from figures in politics, sport, film, medicine, design, philanthropy and business. Contributors include Margaret Atwood, David Attenborough, Bill Clinton, Esther Perel, Anthony Bourdain, Andy Murray, Judi Dench and Mike Bloomberg, alongside Richard Branson and Simon Cowell. Every encounter is accompanied by a pen and ink portrait from the British artist Samuel Kerr.
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