The Art and Business of Online Writing

Nicolas Cole, who in 2015 became the most-read writer on Quora and spent 2016 to 2018 among the top 10 contributors to Inc Magazine, sets out his methods for writing on the internet. He later built a ghostwriting company that has published thousands of articles for more than 300 clients, from entrepreneurs to executives. The book advises against starting a blog and says where to write instead, describes seven levels of success in online publishing and explains how going viral works. Cole also presents his Endless Idea Generator, an approach to headlines, a Content Roadmap for building a voice in a niche, and ways to turn online writing into books, newsletters and companies.

Ali Abdaal included it in his 2022 favourites and called it his current top recommendation for getting better at writing online.