The Boron Letters

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About the book

Written as letters from copywriter Gary C. Halbert to his youngest son, Bond, the collection mixes direct response selling tactics with advice on handling life's hurdles. The letters were once available only as part of a paid monthly offering and have since become a favorite among copywriters.

Ramit Sethi included it in his list of 50 books he recommends, and Louis Grenier, host of the Everyone Hates Marketers podcast, called it a fantastic resource for learning copywriting.

We hope you love the books people recommend! Just so you know, The CEO Library may collect a share of sales or other compensation from the links on this page.

This book has 4 recommendations

Nick Janetakis (Founder/NickJanetakis.com)

Here’s a few books I recommend (in this order) on learning how to write effective copy:

The Boron Letters by Gary Halbert;
Advertising Secrets of the Written Word by Joseph Sugerman;
Kickass Writing Secrets of a Marketing Rebel by John Carlton.

Recommended by Ola Olusoga (Co-founder/Populum)

Source: Interview with Ola Olusoga: How Books Have Guided His Path To Self-Discovery

Louis Grenier (Podcaster in Chief/Everyone Hates Marketers)

If you want to learn more about copywriting, you need to read “Nobody Wants to Read Your Shit”. Also, “The Boron Letters” – Fantastic resource, absolutely amazing.

Ramit Sethi (Founder/GrowthLab)

On Ramit Sethi’s Here are 50 books I recommend

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