The Presentation Secrets of Steve Jobs

Communications expert Carmine Gallo studied Steve Jobs's best presentations, whether product introductions such as the iPhone or keynotes, and turns them into a step-by-step method others can use. His premise is that Jobs did more than convey information on stage: he shared a vision and told a story, painting a picture for the audience. From that analysis Gallo builds a framework for planning, delivering and refining a presentation, with point-by-point examples from Jobs's performances and techniques for taking charge of a room, creating a brand story and staging memorable moments. It is pitched as a guide for executives, managers, startup founders, organizational speakers and anyone else who must engage and persuade an audience. It was published in 2009.

Trainer and author Jack H. M. Wong listed it in an interview among five books he would recommend to young people interested in his career path.