About the book
Management writer Tom Peters assembles more than 200 elements, ranging from the importance of clean trucks and clean bathrooms to conversations with entrepreneurs who are building new markets. His theme is how businesses and the people in them can cope with turbulent conditions, the topsy-turvy times of the subtitle. Peters argues that reaching excellence, the goal of his earlier In Search of Excellence, is no longer enough, and that companies must keep leaping ahead in pursuit of what he calls wow. The book also gathers the best of his columns, joined by questions and rebuttals sent in by readers and listeners along with his own frank replies.
Seth Godin called it Tom Peters at his best, a push toward the safe but risky moves that make products remarkable.
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This book has 1 recommendation
Seth Godin (Author & Entrepreneur)
Tom Peters at his best--the book that will push you to do the safe (risky) thing you must do to make your products remarkable.
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