The Ultimate Sales Letter: Attract New Customers. Boost your Sales. - cover

The Ultimate Sales Letter

Attract New Customers. Boost your Sales.

By Dan S Kennedy

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About the book

Dan S Kennedy, a direct-response copywriter, explains why a few sales letters succeed while most fail, and sets out a step-by-step formula for writing sales copy that any business can use.

Direct response copywriter Cristian-Dragos Baciu suggested it as a lighter read that gives a solid base to build on.

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