Unreasonable Hospitality

At twenty-six, Will Guidara took over Eleven Madison Park, then a struggling brasserie with two stars, and eleven years later it was ranked the world's best restaurant. He credits the change to radical reinvention, a real partnership between the kitchen and the dining room, and personal hospitality that went far past what guests expected: his team took a family who had never seen snow sledding in Central Park, and filled a private dining room with sand and beach chairs for a couple whose vacation had been cancelled. Guidara extends the same thinking to his own staff and argues that any business can choose to be a hospitality business. Penguin published it in 2022.

Sam Parr called it the best business book he had read in years, after Guidara joined him as a guest on MFM.