About the book
Joi Ito and Jeff Howe start from a collision of two forces: tools that keep shrinking in size and cost while gaining speed exponentially, and billions of people who are suddenly a click or a post away from one another. Together, they argue, these forces are reshaping business, culture, public life and private life, in a world more complex and volatile than ever. Old received wisdom no longer fits, so the authors set out nine organizing principles for coping, such as risk over safety and pull over push. The authors draw on case studies and research from the MIT Media Lab and other places.
Seth Godin called Ito, head of the MIT Media Lab, an extraordinary thinker and described the book as a big idea well worth exploring in depth.
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This book has 1 recommendation
Seth Godin (Author & Entrepreneur)
Joi Ito and Jeff Howe have a new book called Whiplash. Joi's the head of MIT's Media Lab and an extraordinary thinker. Jeff brings the ideas and the lessons of the Lab to life. This is a big think, well worth a deep dive.
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