Books Recommended by Joi Ito

Imagine It Forward offers an experienced look at how nonlinear, ever evolving change saved one of America’s oldest, most traditional companies and brought it into the digital, socially conscious, irreverent era we now live in. Beth Comstock’s account of her unconventional career at a very conventional corporation, General Electric, is frank, funny and spot on about the need to abandon the top-down methods of the past in favor of greater collaboration, disruption and prioritizing the needs and wants of customers and consumers over profit.