Will It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time and Money

Pat Flynn's guide to testing a business idea before committing time and money to it rests on the claim that poor validation kills more businesses than anything else. It mixes action exercises, small litmus tests and real case studies with insights from other entrepreneurs and Flynn's own experience earning money online, hosting podcasts, testing niche sites and launching online businesses. The material falls into five parts named in flight terms. Mission Design checks the idea against the founder's goals, Development Lab brings out details not yet considered, and Flight Planning assesses the market. Flight Simulator tests the idea with a small slice of the target market, and All Systems Go covers the final analysis.

Author and photographer Vincent Pugliese included it in his list of books to prepare young people for the workplaces of the future.