Winning the Story Wars
Why Those Who Tell (and Live) the Best Stories Will Rule the Future
By Jonah Sachs
About the book
Advertising expert Jonah Sachs argues that most brand messages and campaigns for causes now vanish in a flood of media noise, and that the few that cut through rely on great stories. Drawing on mythology, evolutionary biology, psychology and the history of advertising, he contends that social media is returning culture to an oral tradition and that marketers have become modern mythmakers who supply explanation, meaning and ritual. He examines viral campaigns by Occupy Wall Street, Old Spice, the Tea Party, Nike and The Story of Stuff. It calls on marketers and other business communicators to live the stories they tell, not only to tell them.
Deepak Chopra praised it for showing that leadership in marketing will mean living and telling stories that inspire trust, and Greenpeace International executive director Kumi Naidoo endorsed its case for storytelling as the strongest way to move people to act.
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This book has 4 recommendations
Kumi Naidoo (Executive Director/Greenpeace International)
Winning the Story Wars will convince you that storytelling is the most powerful way to move people to action. And it will teach you to use that power to orient our world to a more positive future. If you're ready to be a great storyteller, read this book.
Deepak Chopra (Founder/The Chopra Foundation)
Great leaders transform the world through stories that inspire hope, stability, trust, compassion, and authenticity. This important and thought-provoking book shows that leadership in marketing will require the living and telling of such stories as well.
Bill Bradley (Managing Director/Allen & Company)
We know about who we are both individually and as a society through stories. In this brilliant book, Jonah Sachs tells us how we lost our storytelling capacity and how we must regain it, constructing our own myths and living the truth of the stories we tell.
Cat Williams-Treloar (Founder/Humanisation)
Jonah Sachs "Winning the Story Wars" - without a great story you've got nothing. We are rediscovering this as Marketers that stories win a noisy, digital world. Jonah does an excellent job of laying out all the steps you need to tell a compelling story.
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Kumi Naidoo, Deepak Chopra, Bill Bradley, Cat Williams-Treloar