Books Recommended by Garrett Moon
Read the interview: Garrett Moon
10 books recommended by Garrett Moon
The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail
Frequently books will trigger moments of clarity for me as a leader. There are always problems that I am working/thinking through and books can frequently provide a new lens that leads to a solution. Recently Clayton Christensen’s book The Innovator's Dilemma did this for me.… Read the full quote
Frequently books will trigger moments of clarity for me as a leader. There are always problems that I am working/thinking through and books can frequently provide a new lens that leads to a solution. Recently Clayton Christensen’s book The Innovator's Dilemma did this for me. It was my second time reading the book but it sparked a weekend’s worth of writing and processing that led to actionable changes the following week. I can’t remember specifically what I read that initiated it all, but the results are undeniable.
The Obstacle is the Way
by Ryan Holiday
Ryan Holiday’s book, The Obstacle is the Way is a great read for any entrepreneur feeling frustrated with time and process. The reality is that the hardship and roadblocks that take 10 years to get through are the payment for success. You have to learn to embrace the process, not the outcome.
High Output Management
High Output Management by Andy Grove: My second recommendation for new leaders.
The Fountainhead
by Ayn Rand
As an artist, creator, and someone who frequently finds himself “thinking differently” I love The Fountainhead by Ayn Rand.
Ogilvy on Advertising
by David Ogilvy
Ogilvy On Advertising by David Ogilvy and My Life In Advertising by Claude Hopkins for old-school marketing smarts.
Crush It!: Why NOW Is the Time to Cash In on Your Passion
Gary Vaynerchuk’s original book Crush it was definitely a difference maker. It was before I had taken the leap as an entrepreneur and just hit all the right chords at the time.
The Score Takes Care of Itself: My Philosophy of Leadership
by Bill Walsh, Steve Jamison, Craig Walsh
The Score Will Take Care of Itself by Bill Walsh: Amazing primer on leading a team and the first book I recommend for recently promoted managers.
My Life in Advertising & Scientific Advertising (Two Works)
Ogilvy On Advertising by David Ogilvy and My Life In Advertising by Claude Hopkins for old-school marketing smarts.
Running Lean: Iterate from Plan A to a Plan That Works
by Ash Maurya
Running Lean by Ash Maurya: Learn to build products the lean way!
The Strategy and Tactics of Pricing: A guide to growing more profitably
by Thomas T. Nagle, Georg Müller
The Strategy and Tactics of Pricing by Thomas T. Nagle: Why? Because pricing is hard!