Running Lean

Ash Maurya, who has built products from high-tech to no-tech, argues that most new products fail because teams waste time and money building the wrong thing, not because they cannot finish. He sets out a systematic process for testing product ideas quickly and reaching product/market fit. Drawing on the Lean Startup, Customer Development and bootstrapping, he walks through finding a problem worth solving, defining a solution, involving customers across development, and testing with small, fast iterations. Readers learn to build a feature, measure the response and confirm or reject the idea, to recognize when to pivot, and to judge the right moment to raise a big funding round. Managers, founders and developers are the intended readers.

CoSchedule CEO Garrett Moon recommended it as a guide to building products the lean way, and Populum co-founder Ola Olusoga named it among business books he enjoyed and recommends in an interview on how books guided his self-discovery.