Books Recommended by Kevan Lee
5 books recommended by Kevan Lee
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
A tool to help you refine your positioning. Fill out this template:
For ____
Who are dissatisfied with ____
Our product is a ____
That provides ____
Unlike ____
We can provide ____
Traction: A Startup Guide to Getting Customers
by Gabriel Weinberg, Justin Mares
The bullseye framework for finding the best traction channels: Get it here.
Anything You Want: 40 Lessons for a New Kind of Entrepreneur
by Derek Sivers
Business is not about money. It’s about making dreams come true for others and for yourself.
We Are All Weird: The Rise of Tribes and the End of Normal
by Seth Godin
We don’t like the advertising that’s not for us, not about us, not interesting to us. But talk to me, directly to me, about something relevant and personal, and I love you for it.
Growing Up Fast: How New Agile Practices Can Move Marketing And Innovation Past The Old Business Stalemates
by Jascha Kaykas-Wolff, Kevin Fann
In proper combination, innovation creates marketing opportunities, which create innovation, which creates marketing opportunities, which create innovation, which creates marketing, and on and on.