Growing Up Fast

Joining marketing and innovation through an agile process is the subject of Jascha Kaykas-Wolff and Kevin Fann's practical guide. The first half covers the philosophy of complementary opposites as they appear in the workplace, in nature and between people, and surveys a century of business management leading to what the authors call the Agile Age of many small ideas to test. The second half turns to the mindsets and tools agile work requires, with case studies on Netflix, 3M, Microsoft, Dell Computer and Domino's Pizza. A family metaphor frames the book: over-planning and wild speculation are the quarreling parents, and agile is the curious child living above their garage who must move out.

Buffer marketing director Kevan Lee included it in his list of favorite marketing books.