Books Recommended by Nathan Hirsch

I'm a big customer service guy. That's my background. When I was in college I worked at Firestone. They really preached it to me from day one, which gave me a huge advantage when I worked as a seller on Amazon and when I started my Amazon business. I always recommend Zappos, the Pursuit of Happiness, where they just talk about how customer service needs to be the backbone of your company. We talked a little bit about this a little already, how your first 100, 500 clients are so key and making them happy. If you don't understand customer service, if you don't understand what goes through a customer's head, you're never going to be able to do that effectively.