Brain Rules

The twelve chapters of John Medina's guide to brain science each state one rule that scientists know for sure about how the brain works, then apply it to daily life. Medina, a developmental molecular biologist, wrote it after finding no supporting evidence for popular claims such as the Mozart Effect, and he cites only peer-reviewed research that has been replicated. The rules deal with sleep, stress, exercise, attention, memory both short and long term, vision and the other senses, wiring, survival, gender differences and exploration. Among his points: exercise improves cognition, every brain is wired differently, and vision outranks the other senses. The paperback reached number 14 on The New York Times advice list.

Dmitry Dragilev, founder of JustReachOut, called it a great book on how the brain works, and it also appears in an interview with Tudor Teodorescu, founder of Transylvania Uncharted.