Like Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system, multiple mental models from a variety of disciplines are necessary to understand that system". You can read this book to start building a "latticework of mental models in your head".

Depending on your interest and goals, if you are like me and always looking for the trends in the big picture then I highly recommend being an active contrarian reader. Read what no one else is reading. Your goal is to think outside the box. To look at the world and ask “why hasn’t this been solved?” And that gives you a roadmap as to what opportunities may exist for your entrepreneurial efforts. So to that, here’s a snapshot, in no particular order, of what might help you push your intellectual boundaries:

• Born a Crime: Stories from a South African Childhood by Trevor Noah
• 23 Things They Don't Tell You About Capitalism by Ha-Joon Chang
• Postcapitalism: A Guide to Our Future by Paul Mason
• Capital in the Twenty-First Century by Thomas Piketty
• Who Gets What--And Why: The New Economics of Matchmaking and Market Design by Alvin E. Roth
• The Political Economy of Participatory Economics by Michael Albert and Robin Hahnel
• The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism by Jeremy Rifkin
• Why America Misunderstands the World by Paul R. Pillar
• A Theory of Justice by John Rawls
• Prisoners of Geography by Tim Marshall

Where How to Break Up with Your Phone took a pretty tame view of social media – hey, maybe it’s not great, so let’s just do a bit less – this book goes for the jugular. Reviewing all the ways social media companies are conspiring against us, selling our attention to the highest bidder (whether that be an ad for a new car or a new president), and how the algorithms that drive social-media engagement are self-optimizing for the worst of everything.

There wasn’t that much new information here, especially for someone who’s been paying close attention to the social media landscape for years, but there was a renewed sense of outrage and purpose and contextualization. The idea that you don’t have to believe that Zuckerberg or Sandberg are evil masterminds plotting to derail civilization to accept that social-media engagement algorithms that run on auto-pilot much of the time could very well get us there.

I don’t read “business books”. I may read books which were classified as “Business”, “Leadership”, etc; but, if I do, I do so in spite of the category they’ve been deemed to belong to, not because of it.

I generally split books into three main categories. Here are the titles –sorry, but I simply can’t pick just one– that currently hold the top spots in each:

[...]

Biography/Memoir: Andre Agassi’s and J. R. Moehringer’s “Open“; Elizabeth Gilbert’s “Eat, Pray, Love“; and Salman Rushdie’s “Joseph Anton“.

Churchill, A Life by Martin Gilbert is the most impactful book I've read this year. I generally enjoy reading biographies, as they're a great way to understand history in a more personal viewpoint, while also getting a glimpse of how influential figures overcame adversities and pursued their ambitions.

Churchill's life stood out to me for a couple reasons. When you think about the personal decisions made before, during, and after World War II, it's really amazing to realize how much one person's vision and leadership influenced the outcome of world affairs during the 1900s. During his long public career of 50+ years, it is admirable to see how he navigated politics and overcame setbacks to reach the pinnacle of his career as a war time prime minister.

Overall, it was very humbling to learn about Churchill's work ethic. As a political leader as well as an author, he is a true example of a public servant who envisioned a better (and more peaceful) world order and worked hard throughout his career to carry out that vision while also securing his legacy in history.

The unassuming Georgetown computer science professor has become one of this generation’s leading voices on how we can all work more wisely and more deeply. With media consumption continuing to go way up (which, for most of us, means happiness and productivity continue to go way down) and the world becoming noisier every day, this book is an urgent call to action for anyone serious about being in command of their own life. The minimalism movement successfully led millions to opt out of the many possessions we’re told we’re supposed to crave and focus instead on the small number of things that bring the most meaning and value to our lives. The same ideology applies to our online lives. Digital clutter is stressful. We don’t need the constant connectivity, the pages and pages of apps, the incessant scrolling and clicking. New technologies can improve our lives if we know how to best leverage them. This book already helped me break my Facebook addiction—and the first month of the year has been a big improvement for me because of that.

The book is about the concept of "common knowledge" and how people process the world not only based on what we personally know, but what we know other people know and our shared knowledge as well.

This is an important idea for designing social media, as we often face tradeoffs between creating personalized experiences for each individual and crafting universal experiences for everyone. I'm looking forward to exploring this further.

Question: What five books would you recommend to young people interested in your career path & why?

Answer:

• Radical Leap by Steve Farber
• Becoming a Category of One by Joe Calloway
• Selling the Invisible by Harry Beckwith
• Killing Marketing by Joe Pulizzi and Robert Rose
• Waiting for your Cat to Bark by Bryan and Jeffrey Eisenberg
• The Power of Moments by Chip and Dan Heath

Depending on your interest and goals, if you are like me and always looking for the trends in the big picture then I highly recommend being an active contrarian reader. Read what no one else is reading. Your goal is to think outside the box. To look at the world and ask “why hasn’t this been solved?” And that gives you a roadmap as to what opportunities may exist for your entrepreneurial efforts. So to that, here’s a snapshot, in no particular order, of what might help you push your intellectual boundaries:

• Born a Crime: Stories from a South African Childhood by Trevor Noah
• 23 Things They Don't Tell You About Capitalism by Ha-Joon Chang
• Postcapitalism: A Guide to Our Future by Paul Mason
• Capital in the Twenty-First Century by Thomas Piketty
• Who Gets What--And Why: The New Economics of Matchmaking and Market Design by Alvin E. Roth
• The Political Economy of Participatory Economics by Michael Albert and Robin Hahnel
• The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism by Jeremy Rifkin
• Why America Misunderstands the World by Paul R. Pillar
• A Theory of Justice by John Rawls
• Prisoners of Geography by Tim Marshall

Here are some of the guests and some of their books, in no particular order. I recommend all of the below books. If I didn't like a book, I wouldn't have them on the show.

Question: What five books would you recommend to young people interested in your career path & why?

Answer: Here are the main five I would recommend (in chronological order):

• Swim with the Sharks Without Being Eaten Alive by Harvey Mackay
• How to Win Friends and Influence People by Dale Carnegie
• Think and Grow Rich by Napoleon Hill
• The 7 Habits of Highly Effective People by Stephen R. Covey
• No More Mr Nice Guy by Robert Glover

PR is notoriously a hard industry to succeed in. And as an entrepreneur, it’s really hard - and sometimes you have to make decisions that are not always easy but best for the company. A great book — necessary reading for everyone at 5WPR — is the great business book, The No Asshole Rule. The book’s theory, while seemingly obvious, is quite difficult to adhere to for many people – learn to cut your losses. We’ve had to resign clients when they no longer fit our business. It’s an unfortunate reality that you must eliminate aspects of your business that are no longer serving your mission.

One can be tough without being an asshole. A key lesson in business, and in life.

I just finished Vincent Cronin’s book on Napoleon, a man who definitely needed better PR. Napoleon codified the laws for the first time in Europe. He was constantly limiting kings and other tyrants. He opened the ghettos and stopped religious discrimination. He was an extraordinary man who wrote a lot of laws himself. He was incredibly polite, generous almost to a fault, a remarkable person who was vilified. By who? The kings that he deposed — the kings of England, and the old king of France, and the kings of Prussia, and the Tsar of Russia — were all threatened by this man who was bringing democracy.

I think it’s interesting to read this book and look at Napoleon and see how history has treated him. Even the expression “Napoleon complex,” Napoleon was average height for a French person. The idea is just preposterous, treating maybe the most gifted man of the 19th century as some kind of despot. He was a liberator, a law-giver, and a man of incredible gifts. He never considered himself a soldier, he considered himself a politician, though he was probably the greatest general in all history.

It’s interesting to read about him for a couple of reasons: to see what one man of modest birth can do with his life, and to see how history can distort the truth entirely. The job of historians is often just that, to distort history, because history is based on fashion. So we’re changing American history all the time, whatever’s politically fashionable. The school districts decide they want to emphasize this person in history, and de-emphasize that person. It’s illuminating to understand that even history is based on fashion. Even morality — popular morality — is based on fashion. Real morality is based on reason, and never make the mistake between the two.

How to make amazing products. Super fun to read too.

I'm still working my way through The Better Angels of Our Nature: Why Violence Has Declined, which is an amazing book so far — about how violence has declined throughout history due to effective governance, the growth of commerce and the spread of ideas.

I see a lot of Facebook's work in these themes. The more we all have a voice to share our perspectives, the more empathy we have for each other and the more we respect each other's rights. Similarly, the more we benefit from global commerce and the services others provide us, the greater our incentive is to keep each other safe as it improves our lives.

Gang Leader for a Day is loosely related to the themes Better Angels in that it explores what life is like for those who don't live under effective governance. I'm looking forward to reading this and finishing up Better Angels.