About the book
Michael S. Sitrick's guide to dealing with the press tells the true stories behind a run of explosive celebrity scandals, lays out his strategies for managing reporters and gives an outline for handling a crisis. It was published in 1998.
Ronn Torossian, chief executive of 5W PR, described it as an insider's guide to crisis communications, noting that its author founded a major crisis PR firm, and called it a crisis PR handbook.
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This book has 1 recommendation
Ronn Torossian (CEO, Founder/5W PR)
Written by the founder of a major crisis PR firm, the book is an insider's guide into the world of crisis communications. It's a crisis PR handbook!
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