Books Recommended by Ronn Torossian
Read the interview: Ronn Torossian
Books by Ronn Torossian
7 books recommended by Ronn Torossian
How to Win Friends and Influence People
How to Win Friends and Influence People, referred often times as the Public Relations Bible, has remained an incredibly important book since its release in 1937. In my profession, I am consistently reminded of this essential concept presented by Carnegie: “Success is due 15 percent… Read the full quote
How to Win Friends and Influence People, referred often times as the Public Relations Bible, has remained an incredibly important book since its release in 1937. In my profession, I am consistently reminded of this essential concept presented by Carnegie: “Success is due 15 percent to professional knowledge and 85 percent to the ability to express ideas, to assume leadership, and to arouse enthusiasm among people.”
Confessions of an Advertising Man
by David Ogilvy
Considering the overlap of similarities between PR and advertising, it is vital to learn from such legends as Ogilvy. His concepts, tactics, and techniques and are a must-read for not only those in marketing and PR but business in general.
Crystallizing Public Opinion
Crystallizing Public Opinion was written by the Godfather of PR. Bernays combined crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, to become the first thinker to explain how PR could thrive by managing public opinion. It’s truly incredible how poignant his insights and analysis remain in popular culture.
Reputation Rules: Strategies for Building Your Company’s Most Valuable Asset
Diermeier, a professor from the Kellogg School of Management, examines and explores how a company can “face humiliation and possibly even ruin within seconds of a negative tweet or blog post.” As a crisis communications veteran, I am fascinated by his analysis and tactics on reputation.
Spin: How to Turn the Power of the Press to Your Advantage
Written by the founder of a major crisis PR firm, the book is an insider's guide into the world of crisis communications. It's a crisis PR handbook!
Thank You for Smoking: A Novel
While the title is more recognized for the movie, it is the book that provides the greatest perspective and strategic insight. Buckley provides an inimitable window into the development and creation of narratives, and how imperative it is for industries and brands to understand how to shape them.
The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t
PR is notoriously a hard industry to succeed in. And as an entrepreneur, it’s really hard - and sometimes you have to make decisions that are not always easy but best for the company. A great book — necessary reading for everyone at 5WPR —… Read the full quote
PR is notoriously a hard industry to succeed in. And as an entrepreneur, it’s really hard -
and sometimes you have to make decisions that are not always easy but best for the company. A great book — necessary reading for everyone at 5WPR — is the great business book, The No Asshole Rule. The book’s theory, while seemingly obvious, is quite difficult to adhere to for many people – learn to cut your losses. We’ve had to resign clients when they no longer fit our business. It’s an unfortunate reality that you must eliminate aspects of your business that are no longer serving your mission.
One can be tough without being an asshole. A key lesson in business, and in life.