About the book
Venture capitalist Roger McNamee was an early mentor to Mark Zuckerberg and an investor in Facebook, and was still a large shareholder when he grew alarmed at the damage he believed the platform was doing to society. He recounts a series of realizations: that bad actors were manipulating the platform, that Zuckerberg and Sheryl Sandberg would not share his concerns, and that even after the election of Donald Trump and a run of troubling news, the company's leaders treated the matter as a public relations problem. McNamee then describes joining a group of Silicon Valley technologists who set out to raise awareness of the issue. The book became a New York Times best seller.
Marc Benioff said it captures what happens when leaders of very powerful companies ignore their stakeholders, neglect their ethical duties and fail to put trust first. Brad Feld, co-founder of Foundry Group, found it excellent, provocative and challenging, though likely uncomfortable for many readers.
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This book has 3 recommendations
Brad Feld (Investor, Co-Founder/Foundry Group)
While likely uncomfortable for a lot of people, it was excellent, provocative, and challenging all at the same time.
Marc Benioff (Founder, Co-CEO/Salesforce)
Roger McNamee’s Zucked fully captures the disastrous consequences that occur when people running companies wielding enormous power don't listen deeply to their stakeholders, fail to exercise their ethical responsibilities and don't make trust their number one value.
Bill Joy (Co-Founder/Sun Microsystems)
A frightening view behind the scenes of how absolute power and panoptic technologiescan corrupt our politics and civic commons in this age of increasing-returns monopolies. Complementing Jaron Lanier’s recent warnings with a clear-eyed view of politics, antitrust, and the law, this is essential reading for activists and policymakers as we work to preserve privacy and decency and a civil society in the internet age.
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Brad Feld, Marc Benioff, Bill Joy


