Books Recommended by Brad Feld

Every entrepreneur and VC should read this book. John Carreyrou has done something important here. Maybe this book will finally put a nail in the phrase “fake it till you make it”, but I doubt it. The amount of lying, disingenuousness, blatant and unjustified self-promotion, and downright deceit that exists in entrepreneurship right now is at a local maximum. This always happens when entrepreneurship gets trendy. Carreyrou just wrote a long warning for entrepreneurs and VCs.

I think every entrepreneur or aspiring entrepreneur should read the book Zen and the Art of Motorcycle Maintenance. It was written in the 1970s by a guy named Robert Pirsig. It was his first book, it's kind of a hippie philosophy treatised journey. The word that sort of came out of it was Chautauqua, he's like having a conversation with his son as they do a motorcycle trip across the country, and it's just this incredible treatise on philosophy, product, quality, accomplishing what your goal is, against the backdrop of the narrator, the author, going crazy and having a psychotic break. And so it's this very powerful mix of accessible philosophy, combined with this pretty captivating journey in a book that, again, anybody who builds anything, there's so much in it that's so worth reading and just soaking in. But it's not what you'd expect, it's not a "here's how you do it", you have to read it slowly and think about it. So, it's one of my favorites.

Several friends, who know I both love to sleep and am intrigued with how sleep works, recommended that I read Why We Sleep: Unlocking the Power of Sleep and Dreams. It was excellent. While my self-assessment of my sleep habits are very positive, I learned a few things. More importantly, I now have a much better understanding of the “Why” surrounding sleep, especially around sleep’s importance to a healthy and long life.

I’m an introvert in an extrovert’s world. I like to be alone. In contrast, I spend a large portion of my work time with groups. Figuring out how to manage this duality, while staying mentally healthy, has been a life-long challenge.
Newport’s concept of digital minimalism helps me with all of this.
Newport has an entire chapter on solitude, nicely titled “Spend Time Alone.” He makes the important distinction between spending time alone with other stimuli (music, podcasts, audible, streaming media) and real solitude. In addition to the framework around digital minimalism, Newport unloads on the reader with numerous tactics. I use some of them but found a few new ones to add to my repertoire.

The Rise and Fall of American Growth: The U.S. Standard of Living since the Civil War: This book was a grind, but it had a lot of good stuff in it. It’s only 784 pages so it took more than a day to read it. If you are trying to understand what is going on in the current American economy, and why the future will not look like the past, this is a good place to start.

I’ve been friends with Riz Virk since the mid-1990s when we were involved in a few early Internet companies. We haven’t had a lot of contact over the years, but I’ve enjoyed reading his writing and when he told me about this book, I gobbled it down. I’m going to write a longer post about it in conjunction with another book I read, but if you are intrigued (like I am) by the simulation hypothesis (e.g. our current existence is merely a computer simulation), grab it.

Angel: How to Invest in Technology Startups – Timeless Advice from an Angel Investor Who Turned $100,000 into $100,000,000: I met Jason Calacanis in the mid-1990s when he was peddling his Silicon Alley Reporter magazine. We’ve been friends ever since and I give him a big hug whenever our paths cross. He’s his normal outspoken and bombastic self in this book, which has lots of gems buried in it. I smiled a lot when I read it. And how about that subtitle …

If you read one book from this list, read this one, especially if you live in Boulder. Alan Stern, the PI on the New Horizons mission to Pluto, wrote – with David Grinspoon – a riveting story that spans around 30 years. Both Alan and David are at CU Boulder, which plays a key role in the exploration of the last planet in our solar system (there – I said it – Pluto is a planet, the IAU be damned.) This book is a page tuner and will cause you to fall in love with Pluto. And, in late breaking news, Pluto may actually be a giant comet (ah – clickbait headlines …)

Amy and I have been fortunate enough to get to know Madeleine Albright through our collective relationships at Wellesley. Amy knows her better, but I had an amazing dinner sitting next to her one night where I walked away thinking “I wish she had been born here so she could run for president.” The word “fascism” is once again being used so often as to mean nothing, so Albright spends 250 or so pages walking the reader through real fascism, how fascists behave, what they do to their countries (and societies), and what – as a citizen in a democratic country – to pay attention to. She covers the famous ones, but also some not so famous ones, especially those who came to power in the context of a theoretically democratic society.

I love graphic novels. I don’t read enough because – well – I don’t know. Amy bought me this one because she loved the cover. Kristen Radtke wrote a beautiful, provocative, at times extremely sad, but also uplifting story that is auto-biographical. I wish I could write this well. And, when I read a book like this, I really wish I could draw.