Building a Story Brand

Most business leaders, Donald Miller argues, lose money every day because they fail to explain clearly what their companies do. His remedy is the StoryBrand Framework, a method for simplifying a brand message so customers grasp it and act on it. Miller sets out seven universal story points that people respond to, explains what he sees as the real reason customers buy, and shows how to apply the framework to websites, brochures and social media. The aim is messaging that makes the benefits of a product, idea or service easy to understand. Miller presents the method as useful to anyone describing their work, from marketing directors at large companies and small business owners to politicians and rock singers.

Nick Loper said that after finishing it he had worksheets to fill in and a homepage to rethink, which he counts as the sign of a good business book. Simply Insurance co-founder Sa El said it shows how to tell a business's story so customers know exactly what is on offer.