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This book has 2 recommendations
Nick Loper (Chief Side Hustler/Side Hustle Nation)
I just finished Building a StoryBrand, and need to fill in the worksheets and re-think my homepage as a result. That's the mark of a good business book — homework!Sa El (Co-Founder/Simply Insurance)
This book is all about telling the story of your business to your customers to that they know exactly what you offer and how to make them the hero in the journey. If you want to build a smart site, with a strong call to action, this book is essential.Amazon description
Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
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Sources
- Nick Loper, Chief Side Hustler at Side Hustle Nation, on How Books Improve Business Mindsets
- Interview with Sa El, Co-Founder of Simply Insurance: Favorite Books & Reading Habits