Content Chemistry
The Illustrated Handbook for Content Marketing
About the book
Andy Crestodina's handbook on content marketing draws on thousands of web marketing conversations held with hundreds of companies. It covers search engine optimization, social media and email, first explaining the theory behind content marketing and then showing it in practice. A later edition updated it for newer technology and trends.
Raluca Radu, owner of MTH Digital, named it among the business books she considers must-reads.
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This book has 2 recommendations
Recommended by Raluca Radu (Owner/MTH Digital)
Arnie Kuenn (CEO/Vertical Measures)
Andy does it again, with an outstanding follow up to Content Chemistry. The lecture and lab approach is a must for anyone serious about creating and promoting genuine content to grow their business through web marketing. We have added several copies to our library.
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