Books Recommended by Raluca Radu

Read the interview: Raluca Radu

In Raluca Radu’s words:

In terms of business, some of the must-read books I would mention are Hooked by Nir Eyal, Web Analytics: An Hour A Day by Avinash Kaushik, Call To Action and Always Be Testing by Bryan Eisenberg, Epic Content Marketing by Joe Pulizzi, How To Build Websites That Sell by Peep Laja, Content Chemistry by Andy Crestodina.

19 books recommended by Raluca Radu

The 7 Habits of Highly Effective People

by Stephen R. Covey

Also Stephen Covey had a strong influence on me in terms of management and business some years ago and the advice in his book The 7 Habits of Highly Effective People are still the principles I turn to in my life always.

Source: Interview with Raluca Radu, owner of MTH Digital · Also recommended by 24 others

Predictably Irrational: The Hidden Forces That Shape Our Decisions

by Dan Ariely

I work in digital marketing so I would [recommend]: Predictably Irrational by Dan Ariely [...].

Source: Interview with Raluca Radu, owner of MTH Digital · Also recommended by 14 others

Delivering Happiness: A Path to Profits, Passion, and Purpose

by Tony Hsieh

Delivering Happiness by Tony Hsieh inspired what I think of customer service ever since I read it.

Source: Interview with Raluca Radu, owner of MTH Digital · Also recommended by 13 others

The Everything Store: Jeff Bezos and the Age of Amazon

by Brad Stone

I read 1 year ago The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone and I had just started my own business. Most books you read about American entrepreneurs are so inspirational and it makes it seen so easy to work for a startup. This book shows you however the flaws of the leader, the leader and the business's weak moments, the principles of frugality, the way he celebrated his team but also split with some of them, the tough decisions. Some of these really inspired me on how to move further and I got some nice and highly applicable ideas from the book.

Source: Interview with Raluca Radu, owner of MTH Digital · Also recommended by 9 others

Don’t Make Me Think: A Common Sense Approach to Web Usability

by Steve Krug

I work in digital marketing so I would [recommend]: [...] Don't Make Me Think by Steve Krug.

Source: Interview with Raluca Radu, owner of MTH Digital · Also recommended by 7 others

Open: An Autobiography

by Andre Agassi

When written well, humor is blunt, but also refined and smart. I also love biographies and I really adored Open by Andre Agassi as it is a very honest and authentic summary of a successful career with all its ups and downs.

Source: Interview with Raluca Radu, owner of MTH Digital · Also recommended by 6 others

Made to Stick: Why Some Ideas Survive and Others Die

by Chip Heath, Dan Heath

I work in digital marketing so I would [recommend]: [...] Made to stick by Chip and Dan Heath.

Source: Interview with Raluca Radu, owner of MTH Digital · Also recommended by 4 others

Be Like Amazon: Even a Lemonade Stand Can Do It

by Jeffrey Eisenberg, Bryan Eisenberg, Roy H. Williams

I work in digital marketing so I would [recommend]: [...] Be Like Amazon, Call To Action and Always Be Testing by Bryan Eisenberg.

Source: Interview with Raluca Radu, owner of MTH Digital · Also recommended by 3 others

Believe Me: A Memoir of Love, Death, and Jazz Chickens

by Eddie Izzard

It is funny cause I am currently reading the books of Woody Allen - he is my favorite movie director and screenwriter of all times and I had no idea he wrote books. I am expecting to laugh a lot and reading his books (just like watching his movies) feels a lot like a very interesting and ironic conversation. I am in quite a stressful period - we are preparing GPeC SUMMIT November 14-15 - so a bit of good old Woody is just what I needed. And at the same time I read the new book of Eddie Izzard. So, yes, a funny time in my reading life.

Source: Interview with Raluca Radu, owner of MTH Digital · Also recommended by 2 others