About the book
Brad Geddes, an author and speaker on pay-per-click advertising, takes Google AdWords past the basics, explaining how its advanced features work and how to apply them to live campaigns. Topics include keyword research with negative keywords, writing ads, raising quality scores, bidding strategies, the Display Network and remarketing. He shows how the AdWords Editor can create thousands of keywords and ads at scale, how to organize and manage an account, and how to test both landing pages and ads. The book also covers reading AdWords reports and acting on them, with real-world case studies throughout. The techniques it teaches are the kind Fortune 500 companies rely on.
Raluca Radu, owner of MTH Digital, recommended it, citing her own work in digital marketing.
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This book has 1 recommendation
Raluca Radu (Owner/MTH Digital)
I work in digital marketing so I would [recommend]: Advanced Google AdWords by Brad Geddes.
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