About the book
A framework for web analytics from Avinash Kaushik, with advice on building an actionable strategy, applying analytical techniques correctly, measuring social media and multichannel campaigns, using experimentation and listening to customers. It aims to help organizations become more data driven.
Raluca Radu, who works in digital marketing, recommended it together with Kaushik's Web Analytics: An Hour A Day.
We hope you love the books people recommend! Just so you know, The CEO Library may collect a share of sales or other compensation from the links on this page.
This book has 1 recommendation
Raluca Radu (Owner/MTH Digital)
I work in digital marketing so I would [recommend]: [...] Web Analytics: An Hour A Day and Web Analytics 2.0 by Avinash Kaushik.
Get this book on Amazon | Barnes & Noble | Apple Books