About the book
A discipline Chris Goward describes as both science and art, conversion optimization uses structured testing to turn more website visitors into customers. Goward shows how to adjust page elements such as headlines, images, colors, buttons and navigation, and how to build an optimization strategy tied to business goals. The guide covers choosing analytics tools, generating strong test ideas, ranking experiment opportunities, picking testing methods, running online experiments and reading the results to decide what to change. Exercises and case studies support the main tactics, alongside a color insert, and Goward has applied the same techniques with Fortune 500 clients.
MTH Digital owner Raluca Radu, who works in digital marketing, recommended it in an interview.
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This book has 1 recommendation
Raluca Radu (Owner/MTH Digital)
I work in digital marketing so I would [recommend]: [...] You Should Test That by Chris Goward.
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