Don’t Think of an Elephant!
Know Your Values and Frame the Debate — The Essential Guide for Progressives
About the book
How conservatives have framed the issues in American politics, and how progressives can reframe them, is George Lakoff's subject. He describes how conservatives reason and how to answer them, and sets out traditional American values that progressives share yet often struggle to put into words. Drawing on years of research and his own work with environmental and political leaders, he urges progressives to argue from values rather than programs, and explains why voters so often follow their values and identities even against their own interests. Lakoff has advised the Democratic party on its message, and the book also addresses what happened in the 2004 election.
Ryan Holiday included it in 24 Books To Hone Your Strategic Mind as one of the two best books of political thinking from left and right, noting that word choices such as undocumented workers versus illegal immigrants shape public perception.
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Ryan Holiday (Founder/Brass Check)
These two books are the two best books of political thinking and theater from both the left and the right. Regardless of ideologies, both are experts in influencing and leading public perception through image and words. It actually matters whether we’re talking about illegal immigrants or undocumented workers, or whether we describe the problem as climate change or global warming. Strategists need to understand the power of language and framing–it doesn’t matter how right you are, if you lose this battle it can be impossible to rally people to your cause. Read both these books.
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