From the Ground Up: A Journey to Reimagine the Promise of America - cover

From the Ground Up

A Journey to Reimagine the Promise of America

By Howard Schultz

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About the book

Howard Schultz's account of what leaders, businesses and citizens owe one another runs along two interwoven narratives. The first follows his conflicted boyhood in the Brooklyn housing projects, including experiences he had never revealed, which pushed him to become his family's first college graduate and to build the kind of company his working-class father never had the chance to work for. The second goes behind the scenes at Starbucks, which he grew from eleven stores, as it offered health insurance and free college tuition to part-time baristas and took on controversial initiatives about race and refugees. The memoir became a New York Times bestseller.

Bill Gates endorsed it as a reminder that success comes from partnership and community rather than individual determination alone, and Serena Williams praised it as a story for anyone who has overcome adversity.

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This book has 3 recommendations

Bill Gates (Founder/Microsoft)

Howard Schultz’s story is a clear reminder that success is not achieved through individual determination alone, but through partnership and community. Howard’s commitment to both have helped him build one of the world’s most recognized brands. It will be exciting to see what he accomplishes next.

Serena Williams (Professional Tennis Player)

From the Ground Up will resonate with anyone who knows what it’s like to overcome adversity. Howard Schultz’s dream to make the world more fair and welcoming for everyone is truly a breath of fresh air.

Adam Grant (Author)

Before becoming the CEO who grew Starbucks into an international powerhouse, Howard Schultz grew up in the Brooklyn housing projects and became the first person in his family to go to college. He intersperses his personal journey with his vision for building socially responsible companies and communities.

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