About the book
Ryan Holiday, who has handled marketing for American Apparel as well as best-selling authors and musicians, describes growth hacking, the approach behind companies such as Dropbox, Twitter, Airbnb and Facebook. These firms grew without press releases, television commercials or billboards, relying instead on tools that can be tested, tracked and scaled on modest budgets. Growth hackers, as Holiday presents them, believe a product and its business should be reworked again and again until they are primed to catch on explosively. He lays out the new rules through examples and case studies, for anyone building awareness of a product at a small startup or a Fortune 500 company.
Tim Ferriss endorsed Holiday as part Machiavelli and part Ogilvy, and GrowthHackers.com founder Sean Ellis praised it for making the growth hacker mindset usable by marketers at companies of any size.
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This book has 5 recommendations
Tim Ferriss (Author & Entrepreneur)
Holiday is part Machiavelli, part Ogilvy, and all results... This whiz kid is the secret weapon you've never heard of.
Alex Korchinski (Director of growth/Soma)
FInally, a crystallization and explanation of growth hacking in easy-to-understand terms-and better, real strategies and tactics for application.
Andrew Chen (Silicon Valley entrepreneur)
Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation.
Sean Ellis (Founder/GrowthHackers.com)
Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product.
Porter Gale (VP of Marketing/Virgin America)
This book is a wake-up call for every marketing exec in the business. And a tutorial for engineers, IT, founders, and designers. Read it.
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Tim Ferriss, Alex Korchinski, Andrew Chen, Sean Ellis, Porter Gale