About the book
Former Google chief executive Eric Schmidt and former product head Jonathan Rosenberg set down the management lessons they learned while helping build the company founded by Larry Page and Sergey Brin. They argue that technology has moved power away from companies and toward consumers, so success depends on superior products and on hiring what they call smart creatives, multifaceted people given room to work at scale. On culture, strategy, talent, decisions, communications and innovation, they offer maxims such as Think 10X, not 10%, illustrated with insider anecdotes about the company. It reached the New York Times best seller list.
Upswing CEO Radu Marcusu recommends it to anyone starting out in digital marketing for its picture of how Google's culture shapes its products, and Echoz founder Nicolae Andronic used it to understand how a product, a team and a company fit together.
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This book has 4 recommendations
Gary Bury (Co-Founder/Timetastic)
How Google Works is a good insight to a large corporate in the tech world.
Radu Marcusu (CEO/Upswing)
Given that we work in this fast-changing environment, I think anyone who wants to start a career in digital marketing (SEO and content in particular) should cultivate his/her capacity to constantly learn, experiment and innovate. How Google Works is just for that. How Google Works is not about the technical functioning of its services, but how this culture inside the company influence its products.
Andreas Zhou (Co-Founder/Askable)
After reading How Google Works I just became fascinated with Google culture and I hope to understand a bit more about what unique things they're doing right that we aren't.
Nicolae Andronic (Founder/Echoz)
"I’m a technical guy. I studied the IT field and did software development for a long time until I discovered the business world. So the path for me is to slowly adapt from the clear, technical world, to the fuzzy, way more complex, business world. All the books that I recommend help this transition.
“How Google Works” - Eric Schmidt & Jonathan Rosenberg: for understanding a product, a team and a company and their interactions."
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See more books recommended by
Gary Bury, Radu Marcusu, Andreas Zhou, Nicolae Andronic
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Eric Schmidt, Jonathan Rosenberg
Appears in collections
- Best Leadership Books Recommended by World’s Top Entrepreneurs
- Best Books for Managers: You Need to Manage People If You Start Your Company