If You’re Not First, You’re Last

During an economic contraction, customers are harder to keep and market share is harder to win, and that problem is what Grant Cardone takes on. He argues that mistakes cost more in such periods and that failure becomes a real possibility for anyone unable to adapt. His strategies aim to keep products and services selling whatever the economy does, and also to create new products, raise margins and take share from competitors. The key concepts include a Power Schedule for maximizing sales, a Freedom Financial Plan, an attitude he calls Unreasonable Selling, and methods for converting the unsold to sold. The title appeared on the New York Times best seller list for hardcover advice.

Mark Struczewski, host of The Mark Struczewski Podcast, named it among four Grant Cardone titles he points to and called Cardone the real deal.