Inbound Marketing
Get Found Using Google, Social Media, and Blogs
About the book
Brian Halligan and HubSpot co-founder Dharmesh Shah, who together coined the term inbound marketing, argue that companies should stop interrupting people and start being found by them. Because people tune out interruptions such as advertising and spam, and cold calls and direct mail work less and less, the authors say, businesses should publish useful information so that prospects come forward on their own. The book is a practical guide to getting found through Google, blogs and social networks: improving search rankings, building and promoting a company blog, growing a community on sites such as Facebook, LinkedIn and Twitter, and measuring results to do more of what works. By July 2011 it had sold 40,000 copies and appeared in nine languages.
HubSpot senior marketing manager Irina Nica called it the place to learn the basics for anyone in B2B or building a SaaS product, and DevMark.co co-founder Ionut Danifeld counts inbound among his favorite techniques.
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This book has 2 recommendations
Ionut Danifeld (Co-Founder/DevMark.co)
If you want to find a niche and adapt to the marketing, one of my favorite techniques is Inbound Marketing. Great book to understand what's inbound marketing and how you can use effectively this technique for your business or clients.
Irina Nica (Senior Marketing Manager/HubSpot)
Inbound Marketing by Brian Halligan and Dharmesh Shah - if you’re working in B2B or you’re working on your own SaaS product, you have to learn the basics of Inbound Marketing. I do admit that the concept of “inbound marketing” is evolving and you should also follow marketing blogs to make sure you’re up to date with the latest practices in SEO, Facebook Marketing, etc. However, if you’re just getting started, this book will definitely give you a foundation to build on.
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