Launch
An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams
By Jeff Walker
About the book
Jeff Walker has run online product launches since 1996, beginning with an internet business he bootstrapped from his basement. He lays out the process he developed there for building anticipation before a product goes on sale, so that prospects wait for the release the way audiences wait for a new Apple product or a studio film. Walker later taught the method to other entrepreneurs, and he reports small home based businesses using it to bring in launch sales from tens of thousands to millions of dollars. The guide covers established companies, service providers turning their expertise into products, and founders still at the planning stage.
Mindvalley chief executive Vishen Lakhiani praised it, crediting Walker's ideas with turning his companies' launch days into celebrations that added millions to the bottom line. Michael Hyatt endorsed it as well, saying he used the formula to build a seven figure business.
We hope you love the books people recommend! Just so you know, The CEO Library may collect a share of sales or other compensation from the links on this page.
This book has 6 recommendations
Reid Tracy (CEO/Hay House, Inc.)
This book is a must read for everyone trying to influence and change people’s lives in a positive way. It’s a GREAT business book, but it’s also much more than a business book. I plan to get a copy for every Hay House author.
Michael Hyatt (Founder/PlatformUniversity.com)
This is not just a book. It’s a license to print money. (Okay, maybe I’m overstating it a bit, but not by much.) I used Jeff’s Product Launch Formula to create a seven-figure-plus business I absolutely love. And unlike some successful entrepreneurs, he holds nothing back. It’s all here—a proven strategy, real world examples, and step-by-step instructions—everything you need to create a business you’re crazy about while making an incredible living doing it.
Vishen Lakhiani (CEO/Mindvalley)
The first day of launching a new business has always been a stressful, nerve-racking time. But since applying Jeff Walker’s ideas, we’ve turned these 'launch days' into moments of celebration, success, and amazing cash flow as our businesses have managed to pull in incredible customer demand on day one. This has added millions to our bottom line and raised the valuation of our company immensely as day-one sales trumped all expectation.
Christian Mickelson (CEO/CoachesWithClients.com)
This book isn’t just for people who want to make a lot of money in their businesses really fast. This is for people who want to live their best life, doing what they were born to do, and serving the world. I highly recommend this book to anyone that wants to make a bigger impact along with a much bigger income.
Eric T. Wagner (Mighty Wise Academy)
Wow! What can you say about Jeff Walker? This guy owns the launch space. Believe me—if you’re looking to launch a product, business, or even a book, then pick up this book and read it NOW. I guarantee you won’t regret it.
Sonia Simone (Co-founder/Copyblogger Media)
I’ve read a lot of marketing and business books . . . and most of them spend 300 pages to get to one worthwhile idea. This is a serious, practical, comprehensive guide for the real world business owner. If you’ve ever wondered how to start your business or find more customers online, LAUNCH will help get you where you want to go.
This book is part of our collection:
Get this book on Amazon | Barnes & Noble | Apple Books
See more books recommended by
Reid Tracy, Michael Hyatt, Vishen Lakhiani, Christian Mickelson, Eric T. Wagner, Sonia Simone