Lean Analytics

How a startup can use data to settle on its product and market before its cash is gone is the question taken on by Alistair Croll, who founded Coradiant, and Ben Yoskovitz, a co-founder of Year One Labs. They cover which numbers to track, how to analyze and report them, and how to use them with investors and advisers. At the center is the One Metric That Matters, the single number to watch at a company's current stage. The authors base their advice on more than 30 case studies and twelve months of conversations with over 100 founders and investors, and apply it even to a San Francisco deli that trialed its menu as a pop-up.

Populum co-founder Ola Olusoga listed it in an interview on how books shaped his path to self-discovery.