About the book
Restaurateur Joe Bastianich tells how an Italian kid from Queens turned a passion for food and wine into a restaurant empire, starting from his parents' neighborhood eatery. He shares stories about his establishments and about his chef partners, his mother Lidia Bastianich and Mario Batali, mixing rock 'n' roll with hard business reality.
Kai Yeo, partner and creative director of BUREAU, said it has a lot of street wisdom, pointing to Bastianich's rule that staying lukewarm for twenty years beats being hot for six months.
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Kai Yeo (Partner & Creative Director of BUREAU, Co-founder and Design Lead of Hutan Tropical)
“Restaurant Man” by Joe Bastianich has a lot of street wisdom. A line in the book stuck — “it’s better to stay lukewarm for twenty years than hot for six months“. It sounded counter-intuitive but for the first restaurant he wanted to build, Bastianich decided early on he wasn’t going to have a trendy restaurant fizzle out in a few months. Being consistently good made far better business sense.
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