Scaling Lean

Serial entrepreneur Ash Maurya, author of Running Lean, turns to the next step for founders who have talked to customers and perhaps built a minimum viable product: deciding whether the idea can become a viable business. He sets out the key metrics that show whether a business model works, track a company's health, report it to investors and point to fixes when something breaks. Maurya offers a five-minute back-of-the-envelope estimate for testing a model's viability, argues for measuring traction instead of current revenue, and recommends a staged 10X rollout like those used by Facebook and Tesla. Two-week LEAN sprints help teams source, rank and test ideas. Examples from Airbnb and HubSpot sit beside techniques borrowed from manufacturing.

Eric Ries described it as the follow-up to Running Lean, showing how to move from startup to sustainable business.